fearthepeacock:

By the 1970s, London was the only ITV region to remain on a split franchise.  The company broadcasting at the weekend was called, incredibly, London Weekend Television.  This was the ident used by London Weekend in the 1970s, the company’s initials flowing down the screen as a stylised representation of the River Thames through central London.  Even as a small child, I remember thinking what a clever idea that was. 

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